Join us on this 5 part series as we follow Heather Potter and her journey in setting up Shoe Envy. At its peak, it was turning over in excess of $20,000 a month from her lounge room while upholding a day job. It’s a fantastic story of ups and downs, but also incredible lessons, tips and insights that could help you fast track your path to your own online business venture.
We all know that we should do market research before starting our business, but beyond engaging a pricey research agency or asking a few family and friends for feedback, there hasn’t been a lot said on how to approach it as a cash-strapped start-up, or even what a start-up should be researching in the first place.
In this article, I’ll take you through the areas to research, the key questions to be answered, and how to do the research on the cheap.
