Blood Pressure Monitors is a category with over 20,000 listings carrying such brands as Omron, Panasonic and white label brands such as Lotfancy, Azdent as well as other unbranded monitors. In the last 30-days in October 2019, the revenue for the top 100 selling listings within the category totalled more than US$100,000.
Here are some interesting data points that could get the blood pumping.
Strong preference for digital monitors, but manual blood pressure measurement still in demand with old school loyalists.
Figure 1: Percentage of inventory make up compared with $Sales generated from the top 100 blood pressure monitor listings on eBay.com
Source: ShelfTrend, Oct 2019
Digital monitors make up more than 80% of category listings and 75% of sales, while manual blood pressure readers make up approximately 10% of inventory and contribute more than 20% of sales. Spare parts such as cuffs and inflation bulbs are 5% of the category and about 2% of sales.
Unbranded and white label brands dominate the sales of blood pressure monitors
Figure 2: Top 5 brands by Revenue ($Sold)
Source: ShelfTrend, Oct 2019
With over 100 brands of blood pressure monitors, white label brands lead sales with price points around the US$15 mark. Branded monitors such as Omron and Panasonic are priced in the US$50+ range.
Discerning buyers are willing to pay more.
Figure 3: Listing distribution by price range (green bars), and Total $Sold per Week (line graph).
Source: ShelfTrend Supply Demand Report, Oct 2019
Blood pressure monitors under US$20 make the most sales. However, there is clear evidence that discerning (or more cautious) buyers would be willing to buy monitors, should there be more inventory, in the $20-$30 range.
Listings in this price range tend to promote themselves as FDA approved, US stock or could have other value added product features such as voice read-out capabilities.
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