⏱️ 3 min read….
eBay Motors has emerged as a bustling marketplace for car parts sellers. In particular, the market for car struts offers significant opportunities. This blog post delves into specific insights drawn from eBay data, aimed at helping sellers in this category optimize their strategies for better sales outcomes.
Top Selling Products: What’s Hot in the Market?
Our Top 1000 ranked analysis reveals that certain products stand out in terms of weekly sales and the category is price driven:
Shock Adjustment Tools – Products like the "Fit For Rancho RS9000XL Shock Adjustment Tool" are leading the pack with an average of 5.10 sales per week.
Vehicle-Specific Kits – Items such as "2.5" Front Ford Lift Kit Leveling Kit for 2004..." and "SR Billet 1" Front Leveling Lift Kit 04-22 For..." with 3.32 and 2.59 weekly sales respectively, show a clear demand for vehicle-specific solutions.
Lower priced items at a higher frequency vs slower selling higher priced products is a trend in this broad category. What you sell will be determined by factors such as your capacity and the products you choose to buy from suppliers
Pricing Strategy: Balancing Competitiveness and Profitability
Our dataset indicates price trends appear to confirm the top products observation
Lower priced products like "Red Coilovers Struts Shocks Suspension Kits" are achieveing around $41.66 per week.
Higher-end items such as "4Pcs Front Rear Shock Absorbers Struts" command up to $139.67 per week.
The most efficient $/week comes from the 50 items listed between $243-$363 USD indicating an opportunity to increase product offerings in this range as shown by the 3rd column in the chart below
Optimal $ per week is contributed by the small group of items priced between $243 and $363. Run the Supply Demand Chart for more detail
Aligning your pricing with these market trends can help in attracting a more valuable customer base maintaining a healthy profit margin.
Return and Warranty Policies: Building Customer Trust
A significant majority of listings (574) accept returns, with most sellers (364) covering the return shipping costs. Additionally, a 30-day return period is the norm.
Offering competitive return policies, especially ones that cover return shipping, can significantly enhance customer trust and loyalty.
OEM vs Aftermarket
The presence of specific part numbers indicate a healthy mix of OEM and aftermarket parts. Generic listings marked as "Does Not Apply" are also prevalent and could be optimised for search engines by finding efficient ways to supply this information
Check our csv downloads to help find and match MPNs and other structured data to avoid leaving money on the table.
Manufacturer Warranty: A Key Differentiator
A 1-year warranty is the most common among listings, followed by 2-year warranties. Highlighting your warranty terms, especially if they are competitive, can be a strong selling point.
Leveraging Location: The California Advantage
A significant concentration of sellers in California (Ontario, La Puente, Chino) suggests regional trends or a hub of suppliers.
The Riches are in the Niches
By focusing on top-selling products, re-pricing strategically, offering competitive return and warranty policies, catering to diverse product needs, and leveraging regional advantages, sellers can significantly enhance their performance in the competitive market of car struts.
Stay tuned to our blog for more data-driven strategies and tips to succeed in the dynamic world of online auto parts sales.