Instant Pot once owned the culinary hearts of the home chef, but with a barrage of multi-purpose cookers coming onto the market, especially in time for Christmas – let’s take a look at which brands on eBay are turning up the heat in the kitchen.
The Instant Pot 8 QT Viva 9-in-1 Multi-Use Programmable Pressure Cooker is the bestselling product within the Instant Pot range on eBay. At the average sales price of $80.99 it is an affordable kitchen gadget that does 9 things: pressure cook, slow cook, cooks rice, makes yogurt, cooks eggs, sautes, steams, warms, and sterilizes.
The Ninja Foodi (OP301) 6.5qt cooker is a premium offering taking a different approach to cooking innovations. Like the Instant Pot, it can pressure cook, steam, slow cook, sear/sauté and keep warm - but it has additional functions to air crisp, bake/roast, and broil. It retails at approximately $120 and despite the 50% price premium from the Instant Pot, it sells almost 6x more than Instant Pot on eBay.
Ninja’s TenderCrisp™ technology, combining pressure cooking with air frying, sets it apart from other multi cookers and is likely the reason it attracts the premium buyer. This technology has been such a winner for Ninja that it has included a version of it in their recent release of their new 4-in-1 Grill priced at more than $200 on eBay.
Insignia is a no-frills small kitchen appliance brand that has introduced a look-a-like Instant Pot multi cooker. Insignia’s standard multi-function cooker is 8qt rather than Instant Pot’s 6.5qt and has only 5 functions rather than Instant Pot’s 9. It also does not tout any distinctive features like Ninja. However, at the average price of $40.60, reviewers praise Insignia’s reliability and good value. And for those pragmatically priced cooks, Insignia sold almost 50% more than the Instant Pot on eBay.
Figure 1: 30-day sales ($Sold) of top 100 selling product listings for Instant Pot, Ninja Foodi & Insignia Pressure Cooker. Source: ShelfTrend
Although Instant Pot initially set the standard for the multi-cooker craze, competitors like Ninja and Insignia have been quick to broaden product features and price ranges to appeal to different buyer segments to the point where they are already out-selling Instant Pot on eBay.
Data for this article is from ShelfTrend’s analysis of the top selling pressure cookers, 30-day sales in the month of October 2019.
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