Don’t take eBay’s makeup category just at face value. With more than 3 million product listings and thousands of branded products on its shelves, it is probably the world’s largest cosmetic and makeup marketplace. We look below the surface at some of the top selling makeup categories on eBay and uncover insights that show a compelling story about buyer product and brand preferences.

As a high value luxury branded product, the Womens’ Fragrances category on eBay is an excellent place to get a sense of the valuable luxury fashion and beauty buyer across the US, UK, Australia and Germany. Read more to get a whiff of perfumery buying trends.