Protect your eBay sales from new competition

Use the New Listings report to monitor new products that can undercut you in future

Here’s a step by step guide to show you how
1) Join Now and click “New Report” (A premium subscription is needed for some steps below)
2) Select “New Listings”
3) Select an eBay country
4) Enter keywords about the product(s) you want to protect or select a category you’d like to monitor. For example, an eBay UK seller who sells unbranded/generic RFID Leather wallets might start with the following keyword search. (You can also enter EAN, UPC, ISBN or MPN codes)
5) The seller should check the overview boxes which are a summary of new, revised and relisted activity in the last 7 days. This inventory has not been live for long but is already gaining search impressions, views, and other demand data which will determine popularity with buyers.
  • Analyse Total Listings and stock quantity volumes. Sudden surges could indicate stock building up for retail/seasonal events and eBay promotional periods
  • Review the price range summary to determine what wide selection of products have come in recently.
6) Use the chart button and analyze market share by new sellers, brands, formats, condition, and country.
  • This could indicate where future items will be shown to buyers in best match.
  • Is there a dominant seller supplying stock?
  • Any new products that could be added to your range?
  • Are new private labels making a move to offer value against established brands?
7) Look at competitor’s seller IDs in the seller tab and observe
  • The number of listings and quantity of products listed
  • Prices and Postage being charged
  • Added value in the description
  • Where the items are located
  • Types of Brands they have sourced. Are they unbranded, private label brands or popular brands?
You should be able to tell how serious a new competitor is by their level of stock and how aggressive their price and promotion strategy is
8) Click on Brands tab to and observe brands that have the top rank in the results. Click on any Brand name and drill into the listings.
  • Drill into new brands to learn more about them and how much stock is being supplied.
  • Look for unbranded or private label products bringing in new and unique value to buyers.
  • If the stock is branded look deeper into the listings to see if they are from official distributors or parallel imports.
9) Click on the Listings tab to see all listings. Sellers can sort any column header.
  • Try ranking by listings and quantity and checking on products with high volumes of stock.
  • Determine whether you need to take the product as serious competition invested for long term growth
  • Look for innovative new products that are getting in early before

    the new trends peak

    .
10) Use filters on the left navigation to narrow results and focus on products of interest. you can
  • Filter by time periods (24hr, 48hrs, 72hrs)
  • Exclude irrelevant  categories, price range, item location, Format, and conditions
11) Optional: Sellers can save their query (including filters applied) to the dashboard for one-click reporting for regular updates.
12) Optional: Sellers can conduct offline analysis by downloading the data (including filters applied) to a CSV file and using Excel or similar software

Secure your future with regular New listings report monitoring. This is one simple step to ensure you stay ahead of known and unknown competition

Learn about the eBay data in more detail